Aros Marine · RevSculpt · Signal-Based Revenue System

The market reality

Aros has the track record, the references and the yards. What refit and outfitting work needs is timing. Scopes are decided in a window, months before the ship goes into dock. Miss the window, miss the scope. That is the edge we build on.

The marketA timing problem, not a credibility problem

Wonder of the Seas. Disney Wish. MSC Virtuosa. Celebrity Apex. The Hurtigruten fleet. Aros has already done the work at the top of this market. You do not need to convince buyers you can deliver. You need to be in the room when the next scope is written, on a technical superintendent’s desk, 6 to 18 months before drydock.

Why generic outbound underperformsTechnical directors ignore vendor spam

A fleet technical superintendent will never reply to “buy our outfitting.” They reply when someone contacts them about a specific vessel with a specific finding they are already dealing with, or a drydock they are already planning. Felt problem, in their language, not a feature list.

What actually worksPublic inspection records + drydock windows

Port State Control publishes deficiencies on every ship they inspect. Class societies publish survey schedules. Trade press announces refit programmes. Every one is a dated reason to plan work, and every one maps to something Aros already does: interior, HVAC, piping, electrical, furniture, full turnkey.

The team they’d hireProof already on your site

Aros is not a hard sell once the technical director is at the table. A team that works “in the environments most contractors avoid: compressed drydock windows, active vessels, simultaneous multi-system scopes, and deadlines that do not move.” Your words. Our job is to get the right director to that table.

600+

Vessels outfitted by Aros to date.

700+

People across the group.

55+

Locations worldwide.

17 yrs

In the outfitting business, growing every year.

€159M

Revenue 2024–2025, up from €1M in 2011.

Big-three yards you already work at: Chantiers de l’Atlantique, Meyer Werft, Fincantieri.

Our job isn’t to generate more noise. It is to find ships with a documented reason to do work, timed to the window when scopes actually get written, and put Aros in front of the technical director who signs it off. Company figures taken from arosmarine.com · confirm before proposal.

TAM

The passenger-vessel market, by segment

Passenger and RoPax vessels globally. Numbers below are directional estimates from public class-society registers, IMO fleet data and industry reports. Ranges, not precision. We refine them once we start pulling the actual lists. Every segment has both a fleet of operators to run evergreen against and a rolling stream of ships in drydock cycle.

Ocean-going passenger fleetCruise + expedition + luxury

~450–500 active cruise + expedition vessels worldwide

Major cruise ships (2,000+ pax): ~330–360 (Royal Caribbean, MSC, Carnival, NCL, Disney, Costa, Princess)
Premium & luxury cruise (500–2,000 pax): ~60–80 (Viking Ocean, Silversea, Seabourn, Regent, Explora, Ritz-Carlton, Four Seasons Yachts)
Expedition cruise: ~90–120 (Hurtigruten, Ponant, Aurora, Lindblad, Quark, HX, Silversea Expeditions)
Newbuild orderbook: ~55–70 vessels on order through 2028 (Chantiers, Meyer, Fincantieri, Vard)

Every ocean-going ship is on a five-year class-renewal cycle. That means ~90–100 ships come into drydock each year in this segment alone. Each one is a scope decision.

Ferry, RoPax and river cruiseHigher volume, faster cycles

~1,800–2,300 active ferry + RoPax + river cruise vessels

RoPax & ro-ro passenger ferries: ~1,000–1,300 globally (Stena, DFDS, Grimaldi, MOL, Attica, Color Line, Viking Line, Tallink)
Domestic & short-sea ferries: ~500–700 (BC Ferries, Washington State, Norled, Scandlines, Corsica Ferries)
River cruise: ~300–400 vessels (Viking River, AmaWaterways, Uniworld, Emerald, Scenic, CroisiEurope)
Owned superyachts & expedition yachts: ~500–800 in the size band Aros can serve

Ferry refits are tighter windows and more frequent than cruise. Ships come out of service seasonally. That is a steady drumbeat of scope decisions, not one big event.

~2,300–2,800

Total addressable vessels across cruise, expedition, ferry, RoPax and river cruise.

~300–400

Ships in drydock cycle each year across the fleet. The rolling opportunity pool.

~600

Ship management companies, operators and yards worldwide. The evergreen list.

Aros is present at the biggest yards and biggest lines already. The gap is the middle of the market: premium and expedition operators, the ferry fleets outside the top three, the second-tier yards. That is where a signal-timed system pays back fastest, because the decision-makers there are reachable and less contested.

Who has to say yes

You said “ship management companies,” and we contact all of them. But for the work Aros does, the budget usually sits a little wider. A third-party manager runs the ship day to day; a cruise line’s own technical department decides the refit; a shipyard decides who outfits the newbuild. We go after all of them.

Segments we huntEvery company that owns, operates or builds passenger vessels

Cruise lines (ocean, expedition, luxury)Ferry & RoPax operatorsRiver cruise operatorsShip management companiesShipyards (newbuild + refit)Owners & superyacht clientsNaval architects & design studios

Core lanes first: cruise refit + ferry refit + newbuild outfitting at the big-three yards. Expedition and river cruise right behind. Yachts and design studios worked as parallel warm lanes.

Who we open · the decision-makerThe person who signs the scope

Technical DirectorTechnical SuperintendentFleet Technical ManagerHead of NewbuildingNewbuild Project ManagerHead of RefurbishmentRefit ManagerDrydock ManagerHead of Hotel OperationsHotel DirectorProcurement / Purchasing ManagerContracts ManagerOutfitting Manager (yard)Subcontracting Manager (yard)Package Manager (yard)

Geography

Nordics · coreGermany · coreFrance · coreItaly · coreUKGreeceUSLocalised copy per market.

List is built person by person, with the right job title and a verified work email. Not a scrape of info@ addresses. Every message goes to the actual technical decision-maker in their language.

Two custom signals + the full stack

Two purpose-built watchers we build for Aros, plus the RevSculpt signal library that applies to marine. Every ship in the engine has a specific reason to be there this week: a documented deficiency, a class survey coming, or both.

Signal	Source	Temp	Why it matters for Aros
Signal 1 · Port State Control deficiencies in Aros scope (fire safety, ventilation, crew accommodation, structural, piping)	`Paris MoU + Tokyo MoU + USCG inspection records`	High-intent	Every deficiency has a deadline. Fire safety, HVAC, cabin condition, piping — all core Aros scope. We reference the vessel and the finding, not accuse it.
Signal 2 · Survey or drydock window coming (5-year class-renewal cycle + drydock interval)	`Class registers (DNV, LR, ABS, BV, RINA) + Equasis + trade press`	Timing	Refit scopes get written 6–18 months before drydock. We derive the window from build year + last known dock + class cycle, then reach in during planning.
Composite · deficiency + drydock window	`Signal 1 cross-referenced with Signal 2`	Highest	A ship with an open deficiency in Aros scope and a drydock window coming. Documented reason to do work, fixed date to do it in. First list we bring to the call.
New refit programme or yard booking announced	`Trade press: Cruise Industry News, Splash247, TradeWinds`	Timing	Public confirmation a scope is being written right now. Reach in before the RFP goes out.
Newbuild order placed at a yard where Aros already works	`Yard announcements, shipbuilding trade press`	Timing	Newbuild outfitting gets subcontracted. Aros is at the big three. Second-tier packages are open.
New Technical Director / Head of Refit / Head of Newbuilding	`LinkedIn Sales Nav + PredictLeads hire events`	Timing	A new leader in the seat wants a visible win in their first 90 days. Warmest cold conversation in the industry.
Open roles: refit engineer, drydock planner, outfitting manager	`TheirStack, company career pages`	Timing	The scope pressure is showing right now, in their own job post.
Attendee at Seatrade / SMM / Nor-Shipping / Cruise Ship Interiors	`Event exhibitor + attendee lists`	High-fit	Pre-book meetings before the floor opens. See the events section.
Website de-anonymisation	`RB2B / Vector / Koala pixel on arosmarine.com`	High-intent	See which operators browse your reference pages and services. Capture demand already generated.
CRM reactivation	`Your CRM: past quotes, dormant relationships`	High-fit	The cheapest pipeline in the system. Re-engage warm history from prior scopes.

One honest limit on the deficiency signal: we never write to someone in a way that reads as accusing their ship of being unsafe. Nobody replies well to that. The tone is: we saw the fleet is in the inspection cycle; here is a team that handles this scope inside a drydock window. Same signal, no insult.

List building, enrichment & scoring

Public records name ships and companies, not people. We resolve every flagged vessel to the ship operator, the technical superintendent, and a verified work email. Then we score Fit × Intent and route, so your team works the hottest scopes first.

Step 1 · Build & enrichShip to technical decision-maker

Each flagged vessel is enriched across sources until we can answer what matters:

Real passenger / RoPax / expedition vessel in a served segment?
Which company owns and operates it? Who manages it technically?
Technical Director / Superintendent / Head of Refit with a verified email (no info@)?
What does the public record show, and how urgent is it?
Live trigger: an open deficiency, a survey window, a refit programme, a new hire?

ClayProspeoFirecrawlEquasisClass registers

Step 2 · The scoreFit × Intent

Fit: right segment, right size band, an ownership / management structure Aros can serve, in a geography where you can mobilise.

Intent: how hot is the moment? A ship with a deficiency + a drydock window outranks either signal alone. A newbuild order at Meyer or Chantiers outranks a routine refit.

Fit × Intent produces one number and a tier. Your team stops guessing and works the ranked list top-down.

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Step 3 · Routing

Tier A · HotRoute to your BD lead with the evidence pack

Right ship, real trigger. Handed over with the vessel name, the finding or the drydock window, the class society, the operator, and the exact opener — ready for the technical director’s inbox.

Tier B · NurtureKeep warm on the compliance calendar

Right operator, no live trigger yet. Kept warm with useful touches until a deficiency, a survey window or a hire moves them to A.

Tier C · Disqualify fastProtect your team’s time

Cargo vessels, tankers, offshore rigs, ships outside your served segments, existing clients, live tenders. Filtered out automatically before enrichment.

Output lives in your CRM: every vessel scored, tiered, routed and logged. A ranked queue your team works, not a spreadsheet nobody opens.

Email + LinkedIn + warm calling

Technical superintendents read plain industry email. Senior technical leaders are on LinkedIn. And when someone opens, replies or engages, a warm human call presents Aros properly and qualifies the lead before your BD team ever picks up the phone. Three channels, orchestrated as one motion, logged to your CRM.

Channel 01 · PrimaryEmail, in the buyer’s language

Plain industry copy that names the vessel, the finding or the drydock window — not a brochure.
By service line: interior outfitting, HVAC & technical, newbuild, refit.
Signal-timed touches, never a firehose on a small industry with long memory.
Localised for Nordic, German, French, Italian, Greek markets. Copy matches the offices you already have.

Channel 02 · LinkedInSenior technical roles

LinkedIn Sales Navigator for Technical Directors, Heads of Refit, Heads of Newbuilding.
Warm connect + signal-referenced message, never generic pitch.
Verified vessel + finding before any Signal 1 message ships.
Sending from separate warmed domains; your primary email reputation is never at risk.

Channel 03 · Warm callingFollow up on interested leads, qualify, hand over

Dedicated warm caller phoning only leads who have already engaged — email opens, replies, LinkedIn responses, event scans, form fills.
Presents Aros properly: capabilities, past work, references, the vessel or scope we’re reaching out about.
Qualifies the lead: right decision-maker, real scope on the horizon, timing, fit.
Books the meeting for your BD or technical team with a full brief already in the CRM.

Every message, every profile touch and every call clears RevSculpt’s Inbox gate: Deliverability ≥ 90 and ICP Clarity ≥ 75, both scored in the same pass. Every claim about Aros comes from your own site. Every reference to a vessel or a finding comes from a real public record. No fake personalisation. No accusatory openers. Your BD team only talks to leads that have already been qualified.

Channel partners & events

In marine outfitting, the scope decision rarely sits with one person. Naval architects shape the specification. Class societies advise on approved contractors. Existing customers refer inside the small cruise + ferry world. Events are where all three meet. We work each channel deliberately, with named targets per category, so one signed partner pays back every month, not once.

Channel 01 · Naval architects & design studiosThe people who write the spec

Cruise and ferry interiors are drawn by a small handful of studios. When Aros is on their preferred-contractor list, you get called into scopes before the RFP. We map principals, package leads and project managers at:

Tillberg Design of SwedenSMC DesignYSA DesignTrimlineMJM MarineStudio DADOJestico + WhilesAdam D. Tihany

Confirm your existing relationships in week one so we don’t double-approach anyone.

Channel 02 · Class societiesEndorsed access & approved-contractor lists

Class societies advise operators on drydock planning and vet the shortlist of outfitting contractors. Where Aros is on the approved list, we make sure the class society’s newbuild and refit team knows your capacity by yard, service line and window:

DNVLloyd’s RegisterABSBureau VeritasRINAClassNK

Approved-contractor status per society confirmed with your team before outreach begins.

Channel 03 · Industry associationsDirectory access & endorsed distribution

Association membership opens directory access to whole fleets at once and warms every outreach. Co-branded content or a member webinar earns endorsed distribution across the roster:

CLIASEA EuropeInterferryECSAIMCACruise EuropeCruise Baltic

Existing Aros memberships checked before we approach any association cold.

Channel 04 · Existing-customer referralsThe warmest introductions in the industry

You have Royal Caribbean, MSC, Disney, Hurtigruten. Cruise and ferry executives move between operators and know each other. A single endorsed introduction inside this network is worth months of cold outreach. We build the referral loop:

Map decision-makers at your named references and their peer network
Craft the intro-request copy per customer (never generic)
Track and log every referral so Aros’s champion at each customer stays informed

Approved customer list + “never contact” list locked with Aros before any outreach in this channel.

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Events · where all four channels meet

6–8 weeks beforeTarget list built

We pull the exhibitor and attendee lists. Find the technical, newbuild, refit and procurement people. Build the target list against your ICP + the four channel partner categories above.

4–6 weeks beforeOutreach starts

Aim at meetings, not awareness. Point everything at your existing “meet us live at” page. Two weeks before, we chase the maybes and hand your team a schedule.

During + afterLive follow-up + roll into evergreen

Live follow-up on no-shows and walk-ups. After the show, everyone on the list gets followed up whether they met you or not. The whole list rolls into the evergreen engine so it keeps working.

Priority shows, based on where your buyers and channel partners are: Seatrade Cruise Global and Cruise Ship Interiors for cruise refit + newbuild + naval-architect access. Shippax Ferry Conference and Nor-Shipping for ferries and RoPax. SMM for yards, technical buyers and class societies. Monaco Yacht Show, METSTRADE and The Superyacht Forum for the yacht and expedition side.

The channel lane compounds. It is the difference between reaching one technical director cold and being on the shortlist a naval architect hands to twenty operators. All four channels sit inside your ecosystem already; the engine systematises the outreach so no relationship goes stale.

Investment

Two ways to run it. Take one to prove the mechanism, or run both together for the full machine. Event support is added per show you work. All pricing in € euro (Aros reports in euro), monthly, no setup fee, no long lock-in.

How the pricing worksSimple and transparent by design

Two clean options instead of a five-tier ladder. Evergreen (€5,000) for always-on reach across every operator, manager, owner and yard. Signal Outreach (€7,000) for the two custom watchers built for Aros. Run both together for €10,000 and save €2,000 versus buying them separately — and a warm caller is bundled in at no extra cost. They work better together anyway: the evergreen list makes the signal outreach warm, and the warm caller qualifies every engaged lead before it hits your BD team’s calendar.

What’s always includedBaseline across every programme

Human-reviewed copy through the Inbox gate: Deliverability ≥ 90 and ICP Clarity ≥ 75, same pass
Every reference to a vessel or a finding is from a real public record, never invented
CRM-integrated: replies routed to the right person at Aros and logged
Separate warmed sending domains — your primary email reputation is never at risk
Monthly reporting on meetings, not open rates

Evergreen outreach

Always-on reach across every company that owns, operates or builds passenger vessels.

€5,000/mo

Full global list of operators, managers, owners and yards
Copy per segment and per service line (interior, HVAC, newbuild, refit)
Multichannel: email + LinkedIn for senior technical roles
Localised for Nordic, German, French, Italian, Greek markets
Replies routed to your team, logged, tracked to outcome
Monthly senior review

Best when you want the whole market to know who Aros is, so a scope in twelve months lands on someone who already recognises the name.

Signal outreach

Both custom signals built and maintained. Ship-level targeting, timed to the drydock window.

€7,000/mo

Signal 1: Port State Control deficiencies filtered to Aros scope
Signal 2: Survey + drydock window model (class registers + Equasis + trade press)
Composite feed: deficiency + window = the hottest list
Ship-to-decision-maker enrichment & verification
Scoring, routing, CRM handoff with the evidence pack
Weekly reporting

Best when you want precision and timing on the ships that actually have work coming, right now, this quarter.

Recommended

Both together · €10,000 / month

Signal Outreach + Evergreen run as one machine. The signal lists sit on top of the evergreen base, so a prospect we contact cold today gets contacted again the moment their ship shows a signal.

Everything in Evergreen outreach (full global list of operators, managers, owners, yards)
Everything in Signal outreach (PSC deficiency feed + drydock window model, composite feed, ship-to-decision-maker enrichment, scoring, routing)
Warm calling included — dedicated warm caller phoning leads who have already engaged (opens, replies, LinkedIn responses, event scans). Presents Aros, qualifies the lead, books a meeting for your BD team with a full brief already in the CRM.
Priority senior review + monthly roadmap
€2,000 below buying Evergreen and Signal separately, warm calling on top at no extra cost when bundled

Optional add-on

Events, per show you work.

Full pre-show, on-show and post-show campaign per event. Not always-on. Billed only when you exhibit or attend.

Add-on · Events

Event campaign

+€2,500/event

Target list built 6–8 weeks out, outreach starts 4–6 weeks out, meetings confirmed in the final two weeks, live follow-up during, and the whole list rolls into evergreen after.

Seatrade Cruise Global Cruise Ship Interiors Expo SMM Nor-Shipping Shippax Ferry Conference METSTRADE Monaco Yacht Show The Superyacht Forum

Most clients pick three or four shows a year and treat the rest as evergreen. Each show = 6–12 months of compounding pipeline.

Why one contract pays for the whole yearThe payback maths

Aros scopes are not small. Refit packages, cabin builds, HVAC retrofits, full turnkey outfitting jobs run from tens of thousands to several hundred thousand euro depending on scope.

Set that next to the fee. A year of the full programme (€10k × 12 = €120k) is a fraction of a single mid-sized project. So we do not need to fill your pipeline with fifty deals. We need to put Aros in front of the right technical director at the right moment, and win one. That single win covers the whole engagement. Everything after it is margin on spend you have already paid.

Give us your average project value and win rate on quoted scopes, and this stops being “a fraction” and becomes a real number.

What is explicitly NOT hereBecause it does not fit Aros

Google Ads / paid. Your buyers are not searching. Not our motion.
Volume-only cold email. On a small, reputation-sensitive industry, this destroys trust. Every message is signal-referenced or segment-relevant.
Accusatory PSC messaging. We use deficiency data as timing information, not as a stick. If a message would embarrass the reader, it does not go out.
Content that overpromises. No claims about your projects we cannot back from your own site.

Every message clears the RevSculpt Inbox gate: Deliverability ≥ 90 and ICP Clarity ≥ 75, both in the same pass. Every claim about Aros comes from your own site. Real senior review before launch, not a template on autopilot. Confirm currency and minimum contract term before proposal.